2 October 2005, 15:26 by mark hoekstra

what is Web 2.0?

This article is an attempt to clarify just what we mean by Web 2.0.

In our initial brainstorming, we formulated our sense of Web 2.0 by example:

Web 1.0   Web 2.0
DoubleClick —> Google AdSense
Ofoto —> Flickr
Akamai —> BitTorrent
mp3.com —> Napster
Britannica Online —> Wikipedia
personal websites —> blogging
evite —> upcoming.org and EVDB
domain name speculation —> search engine optimization
page views —> cost per click
screen scraping —> web services
publishing —> participation
content management systems —> wikis
directories (taxonomy) —> tagging (“folksonomy”)
stickiness —> syndication

The list went on and on. But what was it that made us identify one application or approach as “Web 1.0” and another as “Web 2.0”?

imho one brilliant article to read on a sunday-afternoon :-)

Tim O’Reilly on What is Web 2.0

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